September 30, 2005
Delivering Quality Customer Service
Richard Flint, a very popular business coach and seminar speaker has spent the past 26 years studying what exactly it is that makes people tick. He’s studied every aspect of human interaction and knows what exactly it is people want and need when they chose a company as their service provider.
He has an audio program titled, ‘The Art of Brining the Customer Back’ in which he details the 13 rules for delivering quality customer care. I’ve taken what I consider to be the 7 most important and have condensed them here.
Here are 7 rules for delivering quality customer care:
1. It is not the customer’s responsibility to be loyal to your company; it is your company’s responsibility to earn their loyalty.
2. A great product can look weak when the customer comes in contact with a person who doesn’t care.
3. Never make the customer feel like they are an interruption.
4. Never make the customer ask for help.
5. Always exceed the customer’s expectations.
6. Don’t keep people who don’t care about the customer’s experience.
7. The real mission of customer service is not to get people to utilize your service, it’s to bring them back again and again with a smile.
If you’d like to learn more about Richard’s program, ‘The Art of Brining the Customer Back’ and the 13 rules for delivering quality customer service, go here:
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